Senior Marketing Manager

Date Posted: Mar 28, 2026

Monthly: ¢ 3000 - ¢ 4000

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Job Detail

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Location Achimota, Greater Accra, Ghana
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Job Type: Full Time/Permanent
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Shift:
analytics
Career Level: Experienced Professional
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Positions: 5
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Experience: 6 years
male
Gender: No Preference
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Degree: WASSCE
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Apply Before: Nov 26, 2026

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Job Description

About the Role

We are looking for a dynamic and results-driven Senior Marketing Manager to lead our marketing strategy and drive brand growth in the Ghanaian and West African markets. You will play a key role in developing and executing integrated marketing campaigns that increase brand awareness, generate leads, and boost revenue.

Key Responsibilities

Develop and implement comprehensive marketing strategies and annual plans aligned with business goals
Lead digital marketing efforts including SEO, SEM, social media, email marketing, and content marketing
Manage and optimize paid advertising campaigns across Google Ads, Meta, and other platforms
Oversee the creation of high-quality marketing content (blogs, videos, infographics, etc.)
Analyze marketing performance using tools like Google Analytics, Meta Insights, and CRM data
Collaborate with sales, product, and design teams to ensure consistent brand messaging
Plan and execute events, promotions, and partnership campaigns
Manage marketing budget and ensure optimal ROI
Mentor and lead a team of junior marketers and agencies

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications or related field (Master’s degree is a plus)
Minimum 5–7 years of proven experience in marketing, preferably in FMCG, tech, or service industries
Strong experience with digital marketing tools and platforms
Excellent written and verbal communication skills in English (proficiency in local languages is an advantage)
Data-driven mindset with strong analytical and problem-solving abilities
Creative thinker with the ability to manage multiple projects simultaneously
Experience working in the Ghanaian or African market is highly preferred